Web Savvy Dentists: What A Dumb Idea – Round 2

dumb_dumb_2

Ok, so I thought my response back to my hater of web savvy dentist, Mr. What a dumb idea was over but I was wrong. Here is the response back from the person who clearly does not understand why Dr. Helaine Smith should be applauded and not ridiculed.

Interesting, you did not mention whether her patients benefit from her “Web Savvy” ways or even that her business has improved because of it.

Selling books does work well with the web but that is not dentistry, it is selling books. You did not mention whether being web savvy is a good way to sell books, I would have pointed out Amazon. It still doesn’t really say anything about the dentistry practice.

A web site is cheaper than the yellow pages too. Does the dentist need a lot of fancy stuff over the same content that they would have in a 2k/month yellow page ad? You have not convinced me of that at all. If they all sold books, your friend would have a tougher market and so that she has sold books is not relevant to general dental practice, only to hers.

My dentist is not in the yellow pages, not on the web and he is not accepting new patients because he is too busy with the ones he has.

Yes, please do pass along my thoughts. My views are not diminished from your response. I still trust dentists less when they need to resort to extensive promotional tricks to get business. Publishing a book impresses me that the person is an entrepreneur. It says nothing at all about their dentistry.

You are welcome to my input even if you are too self absorbed to genuinely appreciate it.

-Mr. What a dumb idea

Here is my response to Mr. What a dumb idea.

So now I am self absorbed. Insults aside I really think you are missing the point of all this. If you read Dr. Smith’s free e-book you would know that it is filled with information on how good oral hygiene helps to improve ones health and well being. The focus of the book is all about helping patients help themselves by taking preventative measures when it comes to caring for their teeth. If that’s not good dentistry then what is it in your book?

Even more interesting is you being such a web savvy person yourself here on Linkedin and your calling web savvy dentists dumb. I don’t get it! What is wrong with dentists being web savvy? Are they not allowed to use the internet to help promote their practice? What gives here Mr. What a dumb idea? I am very confused that a highly skilled tech person like yourself is hating on dentists that use the web. Just because your dentist does not have a website and is currently too busy, does not give you the right to say that web savvy dentists are dumb.

Also Dr. Helaine Smith happens to be a fellow business owner like yourself who happens to live in your area of New England. Why not be happy for her success in promoting her business with a free e-book and learn from it instead of not being trustworthy of her dentistry skills.

Do you know Dr. Smith personally? Were you a former patient of hers? Clearly I don’t understand your logic when it comes to her using the web to promote her practice. I for one have never met Dr. Smith but I am very confident that given her extensive background and reputation in dentistry I would be more than happy to use her services if I lived in the Boston area. If you still want to focus in on her dentistry why not take a look at her credentials on her website. http://www.helainesmithdmd.com/about.html

Again I thank you for your input

JB

It has been almost a week since I responed back to Mr. What a domb idea and I have not heard back yet.  I would really like to hear your thoughts on this latest round of spirited conversation.

All the best

JB

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  • Hey Rita,

    Thanks so much for both your comments on this conversation. I am glad you can be the voice of reason on this matter. I was about to give up trying to convince this person that Web Savvy Dentists are not Dumb. I am still waiting to hear from him this last time so hold onto your hat if he ever finds out about your comments...;-)

    Thanks again

    JB
  • Hi JB, In response to the comment "My dentist is not in the yellow pages, not on the web and he is not accepting new patients because he is too busy with the ones he has." I think it is important to point out that "busy" does not always mean successful. Over the last 16 years working hands-on in dental practices, I've seen "busy" practices that are very successful and some that are not.

    I think it's also important to point out that many dentists don't like to market. I've heard many dentists say they wish they could just practice dentistry and not have to market- but that is unrealistic because even in the most successful practices where referrals and good word-of-mouth fuel the practice, there are still patients that leave the practice due to job change/move out of area, change of insurance, illness, and unfortunately death, etc., etc.

    Another example might be a new dentist, fresh out of school... when they start a brand new practice, if marketing is seen as "distrustful" what is the new dentist to do, hang a shingle outside their front door and wait for new patients to walk in? That is unrealistic. In addition, when the yellow pages are gone- and the internet is slowly but surely drowning print advertising- dentists will need to be web-savy in order to make informed decisions about how to allow patients to find them.

    There are plenty of wonderful, highly skilled dentists out there who are amongst the best in their field- and while they may build their practice by referral, some may still need to "resort to marketing"(and yes, dentists are allowed to enjoy success and quality of life just as much as any other service provider).

    Finally, I'll say that web-savy for dentists is not only important in terms of being found online, it more importantly allows dentists to explore digital and new technology options that help improve diagnosis and patient care... That's another topic entirely though.

    Thanks for the opportunity to share,
    Rita
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