Dentist SOS

Posts Tagged ‘Dental Practice Blogging’

Ok, so I thought my response back to my hater of web savvy dentist, Mr. What a dumb idea was over but I was wrong. Here is the response back from the person who clearly does not understand why Dr. Helaine Smith should be applauded and not ridiculed.

Interesting, you did not mention whether her patients benefit from her “Web Savvy” ways or even that her business has improved because of it.

Selling books does work well with the web but that is not dentistry, it is selling books. You did not mention whether being web savvy is a good way to sell books, I would have pointed out Amazon. It still doesn’t really say anything about the dentistry practice.

A web site is cheaper than the yellow pages too. Does the dentist need a lot of fancy stuff over the same content that they would have in a 2k/month yellow page ad? You have not convinced me of that at all. If they all sold books, your friend would have a tougher market and so that she has sold books is not relevant to general dental practice, only to hers.

My dentist is not in the yellow pages, not on the web and he is not accepting new patients because he is too busy with the ones he has.

Yes, please do pass along my thoughts. My views are not diminished from your response. I still trust dentists less when they need to resort to extensive promotional tricks to get business. Publishing a book impresses me that the person is an entrepreneur. It says nothing at all about their dentistry.

You are welcome to my input even if you are too self absorbed to genuinely appreciate it.

-Mr. What a dumb idea

Here is my response to Mr. What a dumb idea.

So now I am self absorbed. Insults aside I really think you are missing the point of all this. If you read Dr. Smith’s free e-book you would know that it is filled with information on how good oral hygiene helps to improve ones health and well being. The focus of the book is all about helping patients help themselves by taking preventative measures when it comes to caring for their teeth. If that’s not good dentistry then what is it in your book?

Even more interesting is you being such a web savvy person yourself here on Linkedin and your calling web savvy dentists dumb. I don’t get it! What is wrong with dentists being web savvy? Are they not allowed to use the internet to help promote their practice? What gives here Mr. What a dumb idea? I am very confused that a highly skilled tech person like yourself is hating on dentists that use the web. Just because your dentist does not have a website and is currently too busy, does not give you the right to say that web savvy dentists are dumb.

Also Dr. Helaine Smith happens to be a fellow business owner like yourself who happens to live in your area of New England. Why not be happy for her success in promoting her business with a free e-book and learn from it instead of not being trustworthy of her dentistry skills.

Do you know Dr. Smith personally? Were you a former patient of hers? Clearly I don’t understand your logic when it comes to her using the web to promote her practice. I for one have never met Dr. Smith but I am very confident that given her extensive background and reputation in dentistry I would be more than happy to use her services if I lived in the Boston area. If you still want to focus in on her dentistry why not take a look at her credentials on her website. http://www.helainesmithdmd.com/about.html

Again I thank you for your input

JB

It has been almost a week since I responed back to Mr. What a domb idea and I have not heard back yet.  I would really like to hear your thoughts on this latest round of spirited conversation.

All the best

JB

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I recently used Linkedin.com Q&A to ask the question: “Are there any Web Savvy Dentists out there?” I got some great responses that were all positive until I got the comment below.

What a dumb idea.

Every dentist pretty much has the same message: Brush often, use floss and rinse, See me regularly for a check up.

Why blog? People will ignore the blog more readily than a consultation they paid for. I expect that dentists have better things to do than yet another way for people to not follow some of the most basic medical advice there is.

Not every problem is solved with web technology. Not everything needs to be blogged about. There is still a place for ahem … pardon the pun: “Word of Mouth”.

At first I was a bit put off by this comment. Then I thought I should send this person a response back. Here is  my reply.

Very sorry you feel this way.
I will be sure to share your comment with Dr. Helaine Smith, DMD http://www.linkedin.com/in/helainesmithdmd who was featured in David Meerman Scott’s book World Wide Rave. http://bitly.com/14NHK2 Dr. Smith’s E-book Healthy Mouth, Healthy Sex! is now one of the most downloaded books on the web. Dr. Smith used to spend $2000.00 per month in yellow pages ads to promote her practice 18 months later after giving her e-book away she is getting $15,000+ in new business.

Again I will be sure to tell her how dumb you think she was for being web savvy.

Thanks again for your input

JB

So I ask you, are web savvy dentists dumb? Please feel free to make a comment on this discussion.

All the best

JB

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1. To Express Your Thoughts and Opinions
You have something to say, and blogs provide a place to say it and be heard.

2. To Market or Promote Your Practice
Blogging is a great way to help market or promote yourself or your practice, product or service.

3. To Help People
Many blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose. An example would be to write a post on a certain procedure you have mastered in order to help a young dentist or a student still in dental school.

4. To Establish Yourself as an Expert
Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you’re trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.

5. To Connect with Your Patients
Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts. It is also a great way to connect with your patients and get their feedback on issues you can help them with.

6. To Make a Difference
Many blogs are issue-based meaning the blogger is trying to provide information to sway people’s thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.

7. To Stay Active or Knowledgeable in a Field or Topic
Since successful blogging is partially dependent on posting frequency and providing updated, fresh information, it’s a perfect way to help a blogger stay abreast of the events in a specific field or topic.

8. To Stay Connected with Family, Friends and Patients
The world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family, friends and patients to stay connected from different parts of the world by sharing stories, photos, videos and more.

9. To Have Fun and Be Creative
Many people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog’s topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet.

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