Dentist SOS

Posts Tagged ‘Dentist that Blog’

I recently used Linkedin.com Q&A to ask the question: “Are there any Web Savvy Dentists out there?” I got some great responses that were all positive until I got the comment below.

What a dumb idea.

Every dentist pretty much has the same message: Brush often, use floss and rinse, See me regularly for a check up.

Why blog? People will ignore the blog more readily than a consultation they paid for. I expect that dentists have better things to do than yet another way for people to not follow some of the most basic medical advice there is.

Not every problem is solved with web technology. Not everything needs to be blogged about. There is still a place for ahem … pardon the pun: “Word of Mouth”.

At first I was a bit put off by this comment. Then I thought I should send this person a response back. Here is  my reply.

Very sorry you feel this way.
I will be sure to share your comment with Dr. Helaine Smith, DMD http://www.linkedin.com/in/helainesmithdmd who was featured in David Meerman Scott’s book World Wide Rave. http://bitly.com/14NHK2 Dr. Smith’s E-book Healthy Mouth, Healthy Sex! is now one of the most downloaded books on the web. Dr. Smith used to spend $2000.00 per month in yellow pages ads to promote her practice 18 months later after giving her e-book away she is getting $15,000+ in new business.

Again I will be sure to tell her how dumb you think she was for being web savvy.

Thanks again for your input

JB

So I ask you, are web savvy dentists dumb? Please feel free to make a comment on this discussion.

All the best

JB

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1. To Express Your Thoughts and Opinions
You have something to say, and blogs provide a place to say it and be heard.

2. To Market or Promote Your Practice
Blogging is a great way to help market or promote yourself or your practice, product or service.

3. To Help People
Many blogs are written to help people who may be going through similar situations that the blogger has experienced. Many parenting and health-related blogs are written for this purpose. An example would be to write a post on a certain procedure you have mastered in order to help a young dentist or a student still in dental school.

4. To Establish Yourself as an Expert
Blogs are wonderful tools to help bloggers establish themselves as experts in a field or topic. For example, if you’re trying to get a job in a specific field or hoping to publish a book on a specific topic, blogging can help legitimize your expertise and expand your online presence and platform.

5. To Connect with Your Patients
Blogging brings like-minded people together. Starting a blog can help you find those people and share your opinions and thoughts. It is also a great way to connect with your patients and get their feedback on issues you can help them with.

6. To Make a Difference
Many blogs are issue-based meaning the blogger is trying to provide information to sway people’s thinking in a certain direction. Many political blogs and social issues blogs are written by bloggers who are trying to make a difference in their own ways.

7. To Stay Active or Knowledgeable in a Field or Topic
Since successful blogging is partially dependent on posting frequency and providing updated, fresh information, it’s a perfect way to help a blogger stay abreast of the events in a specific field or topic.

8. To Stay Connected with Family, Friends and Patients
The world has shrunk since the Internet has become more accessible. Blogs provide a simple way for family, friends and patients to stay connected from different parts of the world by sharing stories, photos, videos and more.

9. To Have Fun and Be Creative
Many people start a blog simply for fun. Perhaps a blogger is a fan of a particular actor or loves knitting and wants to share that passion through a blog. One of the most important keys to successful blogging is having a passion about your blog’s topic, so you can write prolifically about it. Some of the best and most interesting blogs started out as blogs that were written just for fun and to give the blogger a creative outlet.

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